Windsor Fashions, a California based company was founded over five decades ago on the principals of bringing fashion forward and “dressing up” young and contemporary women. Today, the company is moving that philosophy forward as it creates innovative and classic looks that have graced the pages of Teen Vogue and People magazines. The buzz and branding behind Windsor Fashions has allowed the company to expand out of their original Los Angeles based market into 40 stores, in 11 states across the U.S. The fashions of Windsor stores appeal to urban, city dweller because the consumer can find stylish, yet affordable apparel. Individual dresses range in price from $40 - $200.00 and accessories can be purchased for $6.50 - $46.00, allowing the consumer to purchase a complete, wearable outfit without spending excessive amounts of money.
The store has developed a unique branding method that targets the junior market for special occasion events such as Proms. In fact, the store has even paired up with Nick Verreos of Project Runway – Season 2, to design a private line of special occasion dresses that will bring “fashion forward.” At the same time, Windsor has developed a Registry so consumers can see what fashions will be worn to Prom in cities around the country. The registry also eases the buying experience by making the purchases readily available to all shoppers so they can prevent the ultimate fashion disaster ---selecting the same dress and attending an event as a body double. In addition, it allows consumers to register their dresses so family and friends are able to view them from their personal computers. As the glamorous fashions of Windsor twirl on the dance floor, the company is also helping all juniors bring “fashion forward.” So many times, young girls are unable to afford prom dresses due to personal or economic hardships. The creation of “The Cinderella Project” is making dreams come true by donating 25 prom outfits each year, to worthy girls that are unable to afford dresses for their special night. Thanks to Windsor, each girl will have the opportunity to have a “fairy tale” prom night.
While Windsor is creating the most fashionable dresses for juniors, it has also tapped into the young, contemporary market by creating dresses that are stylish and chic for special occasions. Whether it’s for a night out on the town or a red carpet event, you’re sure to be the talk of the night as cameras flash. In fact, Windsor recently paired up with local night club “Republic” in Chicago, to promote the latest clubbing styles in a “Hollywood Glam” runway show. While looking fabulous is not always easy for the woman on the go, Windsor has made life much easier with the development of the “Style File.” The concept is advantageous to the consumer because it allows them to save time while still creating an effortless and fashionable look, from head to toe. The Style File also provides access to the latest hairdo’s, must-have dresses and skin care tips. For example, a consumer will have access to “The Look” which gives examples of outfits and it provides the accessories to complete the look.
As Windsor expands into new cities, consumers can count on the original concept to stay true…always feeling “dressed up” in the hottest fashions of the season. So twirl on the dance floor or glide down the red carpet in one of the most glamorous, special occasion dresses from Windsor Fashions.
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